#3
Most Visited Resource
50+
Microsites Built in First 3 Months
120+
Slack Community Members
What is a Sales Microsite?
Sales microsites are dynamic, customer-facing experiences that centralize key sales content to support relationship-building throughout the pre-sales journey. As Solution Engineers integrated microsites into their workflows, microsites consistently demonstrated strong value in deepening customer engagement and strengthening relationships.
The Problem
The turnaround for a bespoke microsite was around 4 weeks, from content workshops to design to development. This process was not sustainable for us to support the volume of microsite requests we were getting. We needed a way to scale this deliverable.
Standard MIcrosite Production Process
Content Workshop
1 Week
Design
1 Week
Development
2 Weeks
The Research
An audit of existing microsites was conducted to identify key use cases and high-impact content blocks. These insights guided the templates we would prioritize in the self-service MVP, ensuring the solution focused on the most valuable and commonly used components.
The Self-Service Solution
Develop a self-service microsite builder within Experience Cloud that offers a library of pre-designed, modular content blocks. With intuitive drag-and-drop functionality, this tool would empower Solution Engineers to quickly create polished, effective microsites with minimal time, while demonstrating to customers the value of Experience Cloud.
Additional supporting documents we created:
+ Figma Design Template
+ Design and Development Enablement Guides
+ 3 Sample Microsites for Inspiration
