Business Value Discovery

Business Value Discovery

Learn how we evolved our internal tool for calculating product ROI to help our sales teams have more efficient conversations with customers.

Learn how we evolved our internal tool for calculating product ROI to help our sales teams have more efficient conversations with customers.

$2.7B

FY26 Value Pipe Touched

User Research

We surveyed 179 Account Executives to gather feedback on the current Business Value Discovery tool, and their AI readiness. Overall, users were asking for automation and recommendations tailored to their deal stage and segment, so they can reduce time finding information.

Iterative Design with Focus Groups

During the high-fidelity design process, we conducted focus group workshops with Account Executives to gather feedback on the tool’s flow. This helped us stay aligned and iterate on the design, validating the user journey while prioritizing what matters most to them.

The New Business Value Discovery Tool

We evolved the BVD tool from an estimator that only supported one product to one that supports multiple value drivers and products. The enhanced tool features a customizable builder that allows you to intuitively assemble your value driver selection and refine details, with AI assistance.

Based on user feedback requesting a slower ramp-up to automation, we introduced lightweight AI features that enhance the workflow without disrupting the process, allowing users to adopt AI capabilities at their own pace, with a longer-term vision of an implementing an agent.

Embedded Intelligent Input Recommendations

AI embedded directly within the page to help with one-click input recommendations.

Clear and Shareable ROI Results

Displaying results that matter to Account Executives the most, directly exportable into detailed slides that can be easily shared with the customer.

PROJECT TEAM

Lindy Wong / Design

Shiyu Liu / Design

Allie Short / Design

Alice Rigamonti / Design

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